Cash Has No Trophy Value

When was the last time someone showed you their paycheck? If somebody earns a merchandise award or qualifies for an incentive trip, they will tell everyone they know about the award. Nearly everyone has bills to pay, and cash awards often disappear that way. They pay off credit cards and within a few months don’t remember where that cash went. Travel or merchandise, on the other hand, provide a tangible memory of the organization that awards them because they both have lasting trophy value. Every time the recipients use the item or tell someone about the trip, they’ll remember the organization and what they had to accomplish to earn the award.

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